Why Office Branding Matters
Common wisdom advises us not to judge a book by its cover, yet the appearance of any object tells us much about its contents or purpose. Office spaces hold to the same concept, as the look and visual “feel” of a workspace communicate a company’s purpose and dedication to visitors. More importantly, however, a workspace’s appearance helps to shape the identity and culture of a business as it develops to its full potential. Having a creative office space brand is critical for the success of your endeavor and the direction in which it naturally grows.
The Broad Brushstrokes of Office Branding
When designers mention the word “branding”, it often conjures the mental image of a company’s logo displayed in prominent places in the office. This represents the broadest of brushstroke in the greater picture of office branding. Company emblems and the conspicuous display of your business’s mission statement both position your brand in the fore.
Utilizing the company’s colors in the workspace can also give your office a distinctive feel without oversaturating the area with logos. Nuanced utilization of shades which speak to your company’s brand provides a visually interesting backdrop against which more subtle signs of office branding will stand out.
While highlighting the company’s logos and colors, it is important to keep in mind the ultimate goal of office space branding. An over-abundance of the company’s emblems, or substantial usage of the business’s colors, can undermine the effect you desire. Branding that relies heavily on gimmicks may give an impression you don’t wish to convey.
